Preface

There is no map to writing introductions. Fortunately, there are maps to great user experience and outstanding products. This book is about those maps.

Do you want to create better products and innovative solutions? User Experience Maps will help you understand users and communicate this understanding with others. Maps can also champion user-centricity within your organization. They will fight for your users.

But no map can carry the sway of product design battles alone. That's why you need an army of maps. And that's why we need you to wield them like the shining sword of user-centricity.

This book reveals two advanced mapping techniques for the first time in print, the behavioral change map and the 4D UX map. You will also explore user story maps, task models, and journey maps. You will create wireflows, mental model maps, ecosystem maps, and solution maps. In this book, we will show you how to use insights from real users to create and improve your maps and your product.

Start mapping your products now to change your users' lives!